HILTON WALDORF INFINITY ROOM
Bullet Time Infinity Mirror Room Experience & Social Activation
A mesmerizing mirrored entryway leads to a 90° 15-DSLR “bullet-time” photo rig inside of a circular infinity room constructed on the second floor of the Waldorf Astoria Beverly Hills for an exclusive speakeasy-themed event for Hilton Honors members. Personalized Hilton-branded social media takeaways and caviar gift bags.
Role - Site Plan, Environment Design
Year - 2018
Client - Waldorf Astoria Beverly Hills
THE CHALLENGE
Transport Hilton Honors guests to a different place and time: a classic speakeasy with a futuristic twist, hidden passageways and surprises around every corner.
Construct said speakeasy in a matter of hours within (and without damaging) a ballroom and conference suite on the second floor of the hotel. Integrate existing, immovable chandelier.
THE SOLUTION
A cunning plan was hatched to build the 11-sided mirrored room around the existing light fixture without actually touching it. Considerable trusswork did the heavy lifting while Art Deco paneling kept the surprise a secret until the last moment.
Strategic use of mirrored panels, LEDs and Edison bulbs set the atmosphere while the immersive space and instant bullet-time GIFs gave guests something to talk about and share on social media.
