HILTON WALDORF INFINITY ROOM

Bullet Time Infinity Mirror Room Experience & Social Activation

 

A mesmerizing mirrored entryway leads to a 90° 15-DSLR “bullet-time” photo rig inside of a circular infinity room constructed on the second floor of the Waldorf Astoria Beverly Hills for an exclusive speakeasy-themed event for Hilton Honors members.  Personalized Hilton-branded social media takeaways and caviar gift bags.

Role - Site Plan, Environment Design
Year - 2018

Client - Waldorf Astoria Beverly Hills

Justin Jakobson Senior Industrial Designer Award Winning Product Strategy Branding Los Angeles
Justin Jakobson Senior Industrial Designer Award Winning Product Strategy Branding Los Angeles
Justin Jakobson Senior Industrial Designer Award Winning Product Strategy Branding Los Angeles

THE CHALLENGE

Transport Hilton Honors guests to a different place and time: a classic speakeasy with a futuristic twist, hidden passageways and surprises around every corner.

Construct said speakeasy in a matter of hours within (and without damaging) a ballroom and conference suite on the second floor of the hotel.  Integrate existing, immovable chandelier.

Justin Jakobson Senior Industrial Designer Award Winning Product Strategy Branding Los Angeles

THE SOLUTION

A cunning plan was hatched to build the 11-sided mirrored room around the existing light fixture without actually touching it.  Considerable trusswork did the heavy lifting while Art Deco paneling kept the surprise a secret until the last moment.

Strategic use of mirrored panels, LEDs and Edison bulbs set the atmosphere while the immersive space and instant bullet-time GIFs gave guests something to talk about and share on social media.

Justin Jakobson Senior Industrial Designer Award Winning Product Strategy Branding Los Angeles
Justin Jakobson Senior Industrial Designer Award Winning Product Strategy Branding Los Angeles
Justin Jakobson Senior Industrial Designer Award Winning Product Strategy Branding Los Angeles
Justin Jakobson Senior Industrial Designer Award Winning Product Strategy Branding Los Angeles

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