Times Square Jumbotron - 2010
Elegance and restraint were the order of the day as Sony wanted to showcase the highest resolution display in Times Square. We did not want it to be gimmicky nor look like a television. A fitting high-tech tribute to the originator of the Jumbotron - a bit of history you can see in the second video.
LEDs illuminate the Sony logo and outline the screen, separating it from the deep cabinet full of equipment. A lively and spirited partnership between Sony, News Corporation, ESI, Daktronics and Winston & Co.