Belkin TrueClear

LCD Protection System - 2014


iF and CES Award-winning design for a professional screen overlay applicator. A complex machine for a very specific task: apply a protective film to a smart device with zero bubbles, zero dust, perfect alignment, every time, ready on the very day said smart device hits the market.

The ideas, effort and testing that went into over-engineering this solution were amazing to behold.  And at the end of the day, mechanical inspiration was taken from pull-tab Polaroid cameras.  User Experience inspiration taken from white glove concierge service.

© 2019 Justin Jakobson